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A song can capture and replay a moment, big or small.
Position Spotify as the brand that is synonymous with listening to music. Media: Print. OOH.
Use qualitative user data to generate songs that are most played at milestone moments of millennials lives.
Solution
Insight
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Preface
This campaign revolves around the concept that a song has the ability to capture a moment. Sometimes songs don't even have to be good for them to get attached to a memory. By using data to target millennials between the ages of 19 to 24, these ads recall songs that this generation grew up with and attach them to a memory of what might have been happening in their lives at the time.
This is a glimpse of the campaign.
Additional pieces coming soon.
A Song
For Every First Time
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