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In a world of fast-fashion, remind women to see the value of investing in Levi’s quality jeans.
A monetary commitment to fashion is rooted in a commitment to yourself.
Connect with women on a lifestyle level. Positively reinforce that women can have it all, and more.
Celebrate
your Figure(s)
Levi’s jeans are quality, high end and are meant to last the years to come. Our campaign is aimed to reach successful urban women who can commit to spending a few "figures" on a pair of jeans. These women are within 35-45 years of age. They are hard working, multi-tasking women who have achieved balance between their private and work life.
These works are meant to showcase the copywriting I did throughout the project where required.
Preface
Ask
Insight
Solution
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